Nicotinamide Adenine Dinucleotide (NAD) is a coenzyme that is naturally found in every cell in your body and is essential to your cellular health and metabolism. It enables mitochondrial functionality - think of it like the fuel source for your cells. Effectively, NAD+ allows your cells to perform whatever function that particular cell is intended for. Simply put, without NAD+ your cells don't work and... well, that's not good.

NAD+ supplementation has been the subject of intense investigation and has been demonstrated to have preventative and therapeutic effects, improving pathologies associated with aging and various disease conditions. It is essential to many critical biological functions including DNA repair (vital for cancer prevention and anti-aging), neuroprotection, gene expression, cell division, and signaling. NAD+ is crucial to your cardiovascular health, muscle recovery, energy levels, brain functionality, and skin, hair and nail health.

Our NAD+ levels decline as we age, decreasing how well our cells function. NAD+ also gets severely depleted during ethanol metabolism, specifically in the enzymatic processes of alcohol dehydrogenase and aldehyde dehydrogenase. This means that NAD+ intended to keep your body functioning normally is diverted to process the alcohol you consumed. Since NAD+ allows your cells to better handle cellular damaging events (like drinking), this deficit not only increases the oxidative stress on your body, but also reduces your body's ability to deal with it! COAST therefore includes an NAD+ precursor which produces NAD+ (you cannot ingest NAD+ directly) to replenish levels and keep your cells healthier.