Science - COAST Health addresses alcohol damage beyond just hangovers


 

Alcohol Causes More Damage Than Just Hangovers

We don't want to bore you with the science (but if that is your thing, please reach out to us as we would love to discuss it), but in a nutshell, alcohol creates a toxin in your body called acetaldehyde.  According to the International Agency for Research on Cancer (IARC), this toxin is a Class 1 Carcinogen and causes significant damage to cells throughout your body.  As your body has no natural storage for alcohol, the alcohol metabolization process draws resources from the rest of your body to get rid of the toxin as quick as possible.  Therefore, not only does alcohol create a toxin which harms you, it also decreases how well the rest of your body functions!  

This cellular damage and depletion of your body's resources results in long-term effects on your health and performance:

Physical effects:

  • Skin damage
  • Diminished muscle build-up and recovery 
  • Lower aerobic endurance and metabolism
  • Depleted sources of energy
  • Decrease in fine motor skills
  • Slurred speech

Mental effects:

  • Impaired cognitive function
  • Inhibited ability to learn new information
  • Dulled memory and retention

Byproducts of the long-term cellular damage caused by acetaldehyde toxicity are the acute short-term symptoms associated with a hangover.  That painful feeling in the morning is just a signal of more serious damage being done to your body.  Unfortunately, even if you are not hungover or just ride it out until you recover, damage has still been done. 

COAST mitigates damage caused by alcohol

Enter COAST

We scientifically designed COAST to bridge the gap between being healthy and fit with being social. We get it, having some drinks is an important part of many people's social lives and relaxation. It certainly is an important part of ours. We try to eat well, exercise, focus on mental and cognitive improvements, but we also like to have a drink. Due to the damage caused by alcohol laid out above, we felt we were being healthy in all aspects of our lives EXCEPT when it came to drinking. That's why we created COAST - to finally make drinking healthier. We wanted to continue being healthy and productive while also enjoying ourselves. And from speaking to scores of people like you, many feel the same.

To accomplish this goal, we made a natural and healthy complement to alcohol that works by:

  1. Increasing the efficiency of your body in detoxifying alcohol and eliminating it from your body before significant damage is done 
  2. Increasing your body's stress response capacity to better aid the detoxification process as well as carry out other critical functions that get diminished by alcohol

Your performance is therefore improved and you are healthier.  A result of limiting the long-term damage is that you also feel better in the morning! 

COAST is super easy and convenient to use - it is a small 2oz functional beverage that you drink while consuming alcohol or directly after, but before bed. That's it.